Apple Music Celebrates Africa Month With New Campaign
Apple Music is appreciating and celebrating the richness, beauty and diversity of the African continent with the launch of their “Africa Is”campaign.
Africa is many things to many groups of people and by honouring its musical complexities, Apple Music pays homage to its never ending and consistent creativity, innovation and blissful music.
The campaign will feature music from different parts of the continent with 18 exclusive guest playlists that are all inspired by what it means to be African.
The 18 exclusive guest artists are as follows:
From West Africa, We have Rema (Nigeria), Basketmouth (Nigeria) Andrea Iyamah (Nigeria) Moliy (Ghana) Kelvyn Boy (Ghana), Prince Gyasi (Ghana)
Representing South Africa are Bongeziwe Mabandla, Uncle Waffles, Slikour, Nduduzo Makhathini and Wanda Lephoto.
Representing East Africa is Chimano (Kenya) and Hussein Suleiman(Uganda)
Representing Francophone Africa are Ferre Gola (DRC), Serge Ibaka (DRC) and Chrystel (Ivory Coast)
And lastly, representing Lusophone Africa, we have Soraia Ramos (Cape Verde) and Eliana Murargy(Mozambique)
In addition to this, Apple Music will have a dedicated “Africa Is…” section featuring flagship Editorial and Genre playlists, special Artist Essentials and Behind The Boards playlists, as well as Exclusive Home Sessions and the hottest music videos from the most popular artists.
Here is what some of the guest artists had to say about the “Africa Is” campaign
Basketmouth (comedian, filmmaker and singer)
“The world is opening up to the beauty of African music. Hence, it is important that we as Africans continue to propagate our art in every way possible, because no one else can see us the way we would ourselves. Listen to this playlist I made of my favourite African songs.”
Rema (Nigerian singer and rapper)
“To me, Africa – like our music – is diverse, rich, colourful, and beautiful. We know how to have fun. We know how to brighten up a room while preserving the soulful essence of our sound. This playlist is not enough to represent Africa. Nothing is. But that’s the point.”
Moliy (Ghanian singer-songwriter)
Africa is the future. Sounds from the continent have always been a force to be raved about, but recent years have proven that won”t be slowing down anytime soon as this new generation continues pushing boundaries.”
Kelvyn Boy (Ghanaian Afrobeat singer)
“AFRICA IS MUSIC, AFRICA IS AUTHENTIC. This playlist proves how authentic our sound is and how dominant our sound has become over the years.”
Slikour (South African rapper and media personality)
Africa is home for the resilient. With minimal resources and an underdeveloped music industry over the years, South African youth have created Kwaito, Gqom, Amapiano, Afro-pop, Bacardi, a version of hip hop through Motswako or African Trap music. Our resilience has been through our music and as we become part of the metaverse it’s also time for us to take this passion of creating into ownership. When the world takes our creation as inspiration and integrates it into their content or platforms, remember that was the cause of the resilience of some ghetto kids somewhere in South Africa. The sounds I’ve curated are an example of all these ghetto kids from the early ‘90s till 2022.”
Nduduzo Makhathini (South African jazz musician)
“Africa to me is its music’s, stories and cultures. Africa is all the things that have survived the catastrophes imposed by the west. Africa is the spirit that refused the erasure and became immortal. Africa is the essence of being and all things (Ntu).”
Bongeziwe Mabandla (South African musician)
Africa Is… royalty. I call this the African Royals playlist. I have selected some of the top artists and songs from different generations and origin in Africa. Our musical journey starts in Angola then heads South to the beautiful Zimbabwe, and then up north to Mali the birthplace of music legends and creators of some of the most beautiful music in the world. I have included a lot of the young female musicians mostly coming from Southern Africa that bring new ideals and approach to music. We then venture to contemporary Cameroon and back to South Africa to visit icons that made musical history during and post the struggle. And ending with one of my songs – ‘Isiphelo’. Where I am as an artist is influenced by everyone in this playlist. These are the artists I love. I listen to them at home and make me so proud to be African.”
Chrystel (Ivorian singer and songwriter
“African music is where it all starts for me. These are just some of the songs I grew up hearing on the way to school, around the house, the memorable bass I heard at parties. And then some of the music I love today.”
Ferre Gola (Congolese recording artist)
“Africa is authenticity. Our sweetest songs are those that come from the saddest thoughts and sung in a melancholic voice.”
Soraia Ramos (Cape Verdean singer)
“Africa is part of my ancestry, from my musical influences of Cabo Verde and being brought up in Europe (France and Switzerland) my taste for music is diverse, from the Rhythms beats and Melodies from Africa, I hope everyone treasures this playlist as much as I do from Africa to the World on this special month!”
Chimano (Kenyan musician)
“Africa is black. Black is room to create, to inspire, to elevate, to stamp. Africa is foundation”