The #UpNow program, which was launched in 2020, is dedicated to spotlighting and promoting the next generation of music superstars across the globe.
Each quarter, Audiomack handpicks a minimum of three artists across all genres to provide them with specialized marketing, editorial programming, social promotion, playlisting, custom videos, and experiential events in a bid to promote their talents.
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With over 85 million global plays on Audiomack, Ayra has become one of the most streamed artists on the platform.
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