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Simi releases the video for ‘No Longer Beneficial’

Simi releases the video for ‘No Longer Beneficial’

Nigerian singer and songwriter, Simi has released the official music video of her buzzing record, “No Longer Beneficial.”

Simi, is a Nigerian singer, songwriter and actress. She started her career as a gospel singer, releasing her debut studio album in 2008, titled Ogaju. She gained prominence in 2014 after releasing “Tiff”, a song that was nominated for Best Alternative Song at The Headies 2015.

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Simi signed a record deal with X3M Music in 2014, but left the label in May 2019 following the expiration of her contract. She released her second studio album Simisola on September 8, 2017. Her third studio album Omo Charlie Champagne, Vol. 1 was released to coincide with her thirty-first birthday on April 19, 2019. She launched her record label Studio Brat in June 2019.

Simi grew up dancing and singing as a member of her local church’s choir. She wrote her first song at age 10. Her professional music career started in 2008 following the release of her debut studio album Ogaju, which consisted of a variety of songs such as “Iya Temi” and “Ara Ile”. The album was produced entirely by Samklef.

Produced by Sess, “No Longer Beneficial” serves as the lead single on her new project, the “Restless II” extended play.

The video was shot and directed by Gizelle Hernandez.

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