Ezeh Chisom Faith knowns as Rexxie is one of the top music producers in the Nigerian music industry.
Over the years, Rexxie has proved himself to be a great producer and A & R, last year was also in his books for creating a buzz from the single off his album.
According to him, he said, the album reflects a true champion that centres around his pivot career coordinates of living, ‘there are so many players, but few champions’
We’ll discuss what most commercial album is all about, the characteristics that point towards being commercially successful;
It’s not measured in charts and numbers. it’s basically a selected string, grassroots media are targeted by commercial content, these are what to be considered;
Creating commercial instrumentals is different from urban or funky beats, little or no complex sounds used, the productions on each track were commercially diffused. In some of the tracks, especially “KPK” there is Alan tan and Galala infused slightly to create a familiar sound.
Singles are pre-released song from a project, his track “KPK” was a perfect single to kick off a commercial album.
Also, it carries the entire album to a peak, it was the most commercially released single from the 2021 project, impacted regardless of the Corona pandemic, it’s a song that the audience can sing word for word from start to finish.
The featuring was done to engulf the perimeter of the concept, each track was suitably composed of great synergy between the featured star-studded acts, Davido, Oxlade, Sarkodie, Teni, Peruzzi, Buju, Bella Shmurda, Zinosleeky, Mohbad, Seyi Vibes and more did wonderfully well; as the album was sonically directed to create its market purpose.
Airplay is simply radio plays, the number of rotation on local radios, radio plays songs that are relatively relatable to the grassroots, for example, commercial vehicle, (Keke, bus, pickup drivers), traders, artisans tune in to some local station during work, and most commercial songs are likely to be on rotation, so they are songs mostly played on the radio even when the DSPs numbers are low.
These are few characteristics of what seems to be commercially acceptable, a project that is highly relatable to the lowest possible level.
In my opinion, it is safe to classify Rexxie‘s “A True Champion” album into the most commercially released album of 2020.
An intensive album review coming up on this space soon.